Hey everyone, it’s Cosmo.

Apple's first immersive music video is here, and it's a trip! The Weeknd's "Open Hearts" transforms a simple ambulance ride into an Inception-like journey through reality-bending scenes. While I can't show you the full experience (Apple blocks recording), I can tell you why this is the most exciting Vision Pro content yet.

Picture this: shadowy figures hover over The Weeknd in an ambulance. The road ahead curls impossibly upward. Los Angeles unfolds like a mirror, buildings hanging upside down. A theater audience's lights become stars in the cosmos. It's the kind of fever dream that only makes sense in VR.

This isn't just another 3D video experiment. It's the first time Apple Immersive Video has fully embraced creative special effects, moving beyond the sports and nature documentaries we've seen before. The result feels less like watching a music video and more like stepping into The Weeknd's subconscious.

Apple Immersive Video continues to be one of the stand out use cases of Vision Pro. The content library is thin, but if Apple continues to deliver high quality experiences like this, they stand to change how we experience entertainment forever.

Magic Beans of the Week

Thank you for reading. Till next week! 😊

Best,
Cosmo