Hey everyone, it’s Cosmo. Tim Cook is back in WSJ this week, and his quote about Apple Vision Pro stood out:

People like to dismiss Apple Vision Pro as an overpriced failure, but they’re judging it based on rearview mirror thinking (as my friend Scott Broock likes to say).

Remember, the first iPhone launched on a 2G network without an App Store. It was a device created for a future network that hadn’t been built yet, paving the way for 4G, 5G, and the mobile revolution.

Similarly, Vision Pro is not for today’s media landscape.

It’s designed for new experiences that haven’t been created yet.

iPhone didn’t just disrupt phones — it created a platform that gave rise to businesses like Uber, Instagram, and Snapchat.

visionOS isn’t at the scale for unicorns yet, but the seeds of this potential are already out there — possibly in the minds of someone reading this.

Ironically, the services born from the iPhone conditioned us to expect instant gratification. So when Vision Pro isn’t selling as fast as we expected, we get anxious.

Here’s some perspective: we’re just nine months into the launch of a brand-new computing platform. Let’s have some patience.

visionOS App of the Week – ShaderVision

ShaderVision by sxp.studio (winners of Best in Show at Vision Hack) lets you create and edit shaders directly from within Vision Pro. Complete with file and text editors, it’s a wonderful example of a native visionOS app.

It comes with a few sample projects that are really neat – the hand tracking and environment sparkle scenes are my favorites. ShaderVision is free to try with a $9.99 pay once, keep forever model. Download here.

Magic Beans of the Week

Thank you for reading. Till next week! 😊

Best,
Cosmo